Events & Below The Line Marketing

Below The Line Marketing at Its Best

Below the Line (face to face)
Above the Line (media & technology)

New Division: Below The Line Marketing

• We service over 600 current clients & over 4000 data based clients have shown interest in our branding mailing list, nationally.
• We tailor make any adverting campaign according to your budget & target market for any event.
• A database for all major cities in South Africa, including Johannesburg, Cape Town, Durban, Port Elizabeth and East London.
• We service the entertainment, arts government, municipalities and advertising industries using innovative direct advertising & below the line marketing solutions.
• K&A poster & ad trailer division works proactively with our diverse range of clients to offer the most effective services and the highest possible standard of customer service and reporting in the ambient arena.

Below the Line

This form of marketing is so effective:-
It allows you to make a long lasting impression in a short space of time
It does not leave you guessing, the response you get is instant. Be it positive or negative, at least you know where you stand and can move forward accordingly
It is cost effective without cheapening your brand

Above the Line

What do you do when an advert comes on TV or radio? I change the channel or see it as the perfect opportunity to make a cup of tea?
What is your reaction when you see an advert in a magazine or the newspaper?
I usually flip the page and even if it was something I am interested in the advert is surrounded by so many others, that the effect is lost.
A fleeting thought with no follow-up.

So how can you guarantee that yours stood out from the rest? You can’t unless you spend more money!
Can you remember the last billboard you saw? I can’t.

Why you need to use both avenues to maximize effectiveness?
To provide the most effective (complete) marketing campaign you need to use both Below the Line and Above the Line marketing by so doing you will cancel out the risk of relying solely on one or the other.

CL Marketing will guarantee you Below the Line marketing at its best as we both understand and embrace the simple yet essential principles that make Below the Line marketing so effective. At the lowest possible price!

How? We create top of mind awareness using the following three simple steps.
Assess the brand and brand objectives
Tailor-make the solution staying true to the brand whilst thinking out of the box
Select and train the individuals who will implement the vision