RECESSION AND DIRECT ADVERTISING
Open a newspaper or watch the news lately and you are likely
to here or see recession, and therefore it is no secret that
recession has hit Cape Town and affected many has still managed
to keep their big clients like the Baxter Theatre
and Helderberg Wine Festival.
Mr
Arendse believes that they have retained their big clients
businesses in many different segments of the market. Even
the larger companies or establishments have had to make financial
changes to survive with the drop in market. For smaller companies
like and will attract clients because of the cost effectiveness
of pole posters and therefore the sensibility by establishments
in need of advertising to use the posters as a means of advertising
as opposed to radio ads or billboards.
K&A Marketing there has bee profit loss and talk about short
time for employees. Many companies that have previously had
big advertising budgets has needed to create smaller budgets
for advertising, K&A Marketing has however managed to keep
there poster backing and distribution section profitable. According
to owner and CEO of K&A Marketing, Kirk Arendse, “Posters
are still one of the most cost effective means of advertising
that reached a broad market due to the repetitive nature and
in your face advertising of posters”. Arendse admits that there
has been a drop in the quantities of poster backing and distribution,
but says that K&A Marketing
FUN FACTS
1. The location of a poster is very important because it determines
the amount of and kind of people that see it.
2. Printing quality is everything. Posters rely on paper and
printing quality to look good and last long
CLIENTS
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Contact Us
Retreat Offices: K&A Marketing cc
103, 7th Avenue, Retreat, Hercules Park, Unit 12 Office Block
Tel: 021-713 3389
Fax: 021 -713 3390
Email Fax: 086 535 8660
Zeekoevlei Offices & Warehouse: K&A Marketing cc
10 Plover Close Zeekoevlei, off Fisherman’s Walk
Tel: 021-706 3993
Email Fax: 086 535 8660
Kirk Arendse - Managing Director
Email: info@kamarketing.co.za
Nisaa Daniels - Accounts Manager
Email: accounts@kamarketing.co.za
Kim Clarke – Marketing, Advertising & Client Liaison
Email: corporate@kamarketing.co.za
Faranaaz Miller – Branding Coordinator & Client Liaison
Email: branding@kamarketing.co.za
Sherry Mentor - Receptionist
Email: reception@kamarketing.co.za
Ryan Dyson – Driver
E-mail: warehouse@kamarketing.co.za
Nadeema Cloete – Warehouse Co-ordinator
E-mail: warehouse@kamarketing.co.za
Websites: www.kamarketing.co.za